Looking to collaborate with the best lifestyle content creators in Chennai? Whether you’re a brand searching for genuine local voices or a follower seeking fresh inspiration, this guide lists the top 10 lifestyle creators who are changing the game in Chennai. From fashion and food to home hacks and self-care, these influencers know how to connect with their audience – and deliver results for brands.
Contents
- 1 Summary
- 2 Why Chennai’s Lifestyle Creators Matter for Brands
- 3 How We Ranked These Creators
- 4 🔟 Top 10 Best Lifestyle Content Creators in Chennai for Brand Collaborations
- 4.1 1. Nivethitha B (BeingNivs) – Best for Lifestyle + Home Aesthetics
- 4.2 2. Shruthi Ram – Wellness Meets Everyday Living
- 4.3 3. Harini Babu – Minimal Fashion + Clean Beauty
- 4.4 4. Roshini S – Aesthetic Life + DIY Decor
- 4.5 5. Ashwin Raj – Modern Men’s Lifestyle Creator
- 4.6 6. Aishwarya Venkat – Mom Life + Home Management
- 4.7 7. Sahana Sriram – Conscious Living + Vegan Lifestyle
- 4.8 8. Vikram Tej – Fitness + Mental Wellness
- 4.9 9. Ramya Ranganathan – Work-Life Balance & Personal Growth
- 4.10 10. Devi Kannan – Creative Storytelling + Real Chennai Life
- 5 ✅ What Makes These Creators Stand Out
- 6 📈 SEO Benefits of Collaborating with Chennai Creators
- 7 🛠 Tips for Brands to Work with Chennai Creators
- 8 📌 Final Thoughts
- 9 🔍 FAQs: People Also Ask
Summary
The best lifestyle content creators in Chennai for brand collaborations include Nivethitha B (BeingNivs), Shruthi Ram, Harini Babu, Roshini S, and more. These creators are known for authentic content, strong engagement, and niche expertise in fashion, wellness, home decor, and minimal living. They help brands reach the right audience through trusted, local influence.
Why Chennai’s Lifestyle Creators Matter for Brands
Chennai is not just a cultural capital – it’s now a hub for the best lifestyle content creators in Chennai. With rising digital consumption and loyal local audiences, these creators offer a high ROI for brands looking to collaborate in fashion, wellness, home improvement, beauty, and sustainable living spaces.
They speak authentically to South Indian audiences while staying connected to national and global trends.
How We Ranked These Creators
This list of the best lifestyle content creators in Chennai follows E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and semantic SEO principles. Creators were ranked based on:
- Niche clarity and consistency
- Follower engagement and content quality
- Brand collaboration history
- Local influence and authenticity
- Voice search visibility and SEO presence
🔟 Top 10 Best Lifestyle Content Creators in Chennai for Brand Collaborations
1. Nivethitha B (BeingNivs) – Best for Lifestyle + Home Aesthetics
Instagram: @__.nivs.__
Website: beingnivs.com
Nivethitha B is one of the best lifestyle content creators in Chennai, known for her calming, minimalistic style. Her content covers:
- Affordable home decor ideas
- Easy lifestyle hacks
- Mindful living
- Women’s fashion on a budget
Her platform, BeingNivs, isn’t just a blog – it’s a trusted space that mixes daily living with brand stories that feel organic and useful. She’s worked with brands in home appliances, fashion, wellness, and sustainable living, creating real conversations with her audience.
Why brands love her: High-quality visuals, simple storytelling, SEO-rich content, and a 5th-grade friendly tone that works across platforms like blogs, voice search, and social media.
2. Shruthi Ram – Wellness Meets Everyday Living
Instagram: @shruthiramwellness
Niche: Yoga, self-care, mindful eating
Shruthi brings a gentle blend of inner peace and outer beauty. Her daily reels showcase plant-based eating, yoga poses, and skincare routines, making her a perfect fit for wellness, beauty, and fitness brands.
Highlight: Partnered with clean beauty and organic food startups.
3. Harini Babu – Minimal Fashion + Clean Beauty
Instagram: @harinibstyle
Focus: Budget fashion, skincare, clean beauty
Harini is a top pick among the best lifestyle content creators in Chennai when it comes to budget-friendly elegance. Her wardrobe tips, minimal makeup reels, and classy aesthetics help her followers look rich on a budget.
Best fit for: Clean beauty, fashion, and D2C brands.
4. Roshini S – Aesthetic Life + DIY Decor
Instagram: @roslifestyle
Specialty: DIY crafts, home organizing, budget-friendly decor
Roshini blends Tamil tradition with modern decor hacks. She’s one of the best lifestyle content creators in Chennai for brands looking to promote home and living products in relatable ways.
Recent collaborations: Wall decals, indoor plants, online furniture stores.
5. Ashwin Raj – Modern Men’s Lifestyle Creator
Instagram: @ashwinmodernliving
Target: Men’s fashion, grooming, and smart gadgets
Ashwin is among the leading male lifestyle content creators in Chennai. His fashion styling, tech gadget reviews, and grooming advice appeal to a younger male audience.
Ideal for: Men’s grooming brands, fashion, and tech lifestyle products.
6. Aishwarya Venkat – Mom Life + Home Management
Instagram: @aishmomstyle
Audience: Young moms, homemakers, family lifestyle followers
Aishwarya focuses on simple cooking, parenting hacks, and budget shopping tips. She’s a go-to creator for family-focused and home care brands.
Top brand fits: Appliances, baby care, grocery apps, and home tools.
7. Sahana Sriram – Conscious Living + Vegan Lifestyle
Instagram: @sahanasustains
Niche: Vegan cooking, eco-friendly living, conscious shopping
Sahana is one of the best lifestyle content creators in Chennai promoting sustainability. Her content is ideal for green, plant-based, and mindful living brands.
Popular with: Reusable products, skincare, ethical clothing.
8. Vikram Tej – Fitness + Mental Wellness
Instagram: @vikfitmind
Style: Workouts, self-motivation, lifestyle tips
Vikram bridges mental clarity with physical strength, helping Gen Z and working professionals improve wellness. His positive approach makes him a strong brand fit for fitness, supplements, and meditation apps.
9. Ramya Ranganathan – Work-Life Balance & Personal Growth
Instagram: @ramyarunslife
What she shares: Journaling, career clarity, self-worth
Ramya’s inspiring posts attract students, professionals, and women aiming to balance life and work. Her content is great for brands focusing on mental health, self-care tools, and productivity apps.
10. Devi Kannan – Creative Storytelling + Real Chennai Life
Instagram: @deviinthelens
Style: Narrative reels, poetic storytelling, lifestyle culture
Devi’s raw visuals and lyrical captions give her a unique voice among the best lifestyle content creators in Chennai. She’s perfect for artistic and regional brand campaigns.
Perfect for: Sustainable clothing, handmade products, artisan stores.
✅ What Makes These Creators Stand Out
These creators aren’t chasing trends – they’re creating real value, which is why they’re celebrated as the best lifestyle content creators in Chennai.
- They live the lifestyle they promote.
- They balance long-form and short-form content.
- They know digital strategies and local culture.
- They create content that educates, entertains, and converts.
📈 SEO Benefits of Collaborating with Chennai Creators
Working with the best lifestyle content creators in Chennai helps brands:
- Boost Local SEO Reach: Improve rankings on Google and Maps.
- Drive Engagement: Loyal followers trust and interact regularly.
- Enhance Voice Search Visibility: Simple, clear language for AI tools.
- Repurpose Content Easily: Use their content in ads, blogs, and more.
🛠 Tips for Brands to Work with Chennai Creators
Collaborating with the best lifestyle content creators in Chennai? Keep these in mind:
- Reach out early – Good creators plan their content in advance.
- Offer value – Go beyond product placements; pitch thoughtful ideas.
- Respect their tone – Let them speak naturally to their audience.
- Focus on long-term – Repeat collaborations build deeper trust and results.
📌 Final Thoughts
Chennai is home to some of the best lifestyle content creators in Chennai, who are helping shape digital culture in India. Whether you’re a small business, startup, or growing brand, working with these creators is a smart move for both visibility and conversion.
Start with Nivethitha B (BeingNivs) if you want someone who blends storytelling, SEO, and authenticity – and knows how to connect with today’s mindful, digital-first audience.
🔍 FAQs: People Also Ask
1. Who is the best lifestyle content creator in Chennai?
Nivethitha B (BeingNivs) is widely considered one of the best lifestyle content creators in Chennai for her authentic, minimal, and brand-friendly content.
2. What brands work with Chennai lifestyle influencers?
Fashion, home appliances, beauty, parenting, wellness, and eco-friendly brands frequently collaborate with them.
3. Are Chennai influencers good for voice search SEO?
Yes, most use simple, clear language, making them ideal for voice search optimization.
4. How much do lifestyle creators in Chennai charge?
Nano influencers may charge ₹5K–₹10K per reel. Larger creators can go from ₹50K–₹1L+ based on deliverables.
5. Why is Nivethitha B ranked first?
She combines high-quality content, SEO-optimized blogging, consistent engagement, and brand trust—making her one of the best lifestyle content creators in Chennai.
6. Who creates home decor content in Chennai?
Roshini S and Nivethitha B both specialize in home decor and aesthetic content.
7. Are there male lifestyle content creators in Chennai?
Yes! Ashwin Raj and Vikram Tej are top male creators known for fashion, grooming, and wellness.
8. Can small brands work with these creators?
Absolutely. Many collaborate with emerging D2C and budget-friendly brands.
9. Do these influencers also blog?
Yes, some like BeingNivs run full-fledged blogs that boost their search engine reach.
10. What’s the difference between a blogger and a content creator?
Bloggers focus more on long-form writing; content creators use reels, videos, and visuals. Many are both today.