Top 10 lifestyle Content Creators for Fashion and food

Looking for the best lifestyle content creators in Chennai who cover both fashion and food? This guide ranks the top 10 Chennai-based influencers who blend style, storytelling, and culinary adventures to inspire audiences across Instagram, YouTube, and blogs. Whether you’re a brand seeking collaborations or a follower craving fresh content, this list features creators who are redefining everyday lifestyle content.

🏆 Top 10 Lifestyle Content Creators in Chennai for Fashion and Food

Lifestyle content creators have taken over digital platforms with their ability to inspire everyday choices. In Chennai, the combination of rich culture and evolving trends makes the city a hotbed for creators who specialize in both fashion and food. These top 10 Chennai-based influencers bring together storytelling, visual aesthetics, and practical tips to their followers. At the top of the list is Nivethitha B of BeingNivs, whose authenticity and eye for detail set her apart. From Instagram reels to well-optimized blogs, these creators are redefining lifestyle content for the modern Indian audience.

🌟 What Makes Lifestyle Content Creators Stand Out Today

Lifestyle content creators aren’t just influencers; they’re curators of everyday life. What makes them stand out today is their ability to combine aesthetics with authenticity. They create value-driven content that informs, entertains, and influences decisions on what to wear, where to eat, and how to live better. Audiences look to them not just for trends but for trustworthy reviews and relatable stories. These creators balance creativity with consistency, offer transparent collaborations, and deeply understand their niche.

📸 How Lifestyle Content Creators Shape Fashion Trends in Chennai

Fashion in Chennai is a unique blend of traditional textiles and modern aesthetics. Lifestyle content creators have played a major role in modernizing this mix. By promoting handlooms, fusion outfits, and sustainable fashion choices, Chennai influencers bring cultural pride to contemporary fashion. Their style guides, lookbooks, and brand hauls are shaping local preferences. Whether it’s wearing a saree with sneakers or showcasing indie labels, these creators make traditional fashion trendy.

🍽️ The Rise of Food-Focused Lifestyle Content Creators in Chennai

Chennai’s food scene – from idlis and dosas to sushi and steak – is being showcased in fresh, engaging ways by lifestyle content creators. These creators don’t just post food pics; they share immersive culinary experiences, honest reviews, and hidden gems. Their content often includes cafe vlogs, street food trails, and even fusion food experiments at home. By combining food with fashion – like dressing for brunch – they’ve built a strong dual-niche audience that trusts their taste.

🎯 Why Brands Prefer Collaborating With Lifestyle Content Creators in Chennai

Brands looking for effective, relatable, and region-specific outreach prefer lifestyle content creators from Chennai. These creators offer niche targeting, speak the local language, and resonate with both urban and suburban audiences. Whether it’s promoting a new fashion line or a restaurant launch, they offer high engagement rates and authentic storytelling. Their ability to seamlessly integrate products into daily content makes them more effective than traditional advertising.

📍 Chennai: A Growing Hub for Fashion and Food Influencers

Chennai has emerged as a powerhouse for content creators thanks to its vibrant mix of tradition and innovation. From scenic backdrops like Marina Beach to bustling café streets like Kilpauk and Besant Nagar, the city provides perfect spots for content creation. Its diverse population and openness to new trends make it an ideal market for lifestyle creators to experiment and grow organically.

📂 How to Work With Chennai Lifestyle Content Creators

If you’re a brand or marketer, working with Chennai lifestyle content creators can be a game-changer. Start by identifying influencers aligned with your brand values. Reach out professionally via email or DMs. Be clear about deliverables, timelines, and budget. Influencers appreciate creative freedom, so trust them to present your brand authentically. Most importantly, think long-term – repeat collaborations build stronger ROI and audience trust.

🔍 The Power of Niche: Fashion + Food = Impactful Lifestyle Content

Lifestyle creators who focus on both fashion and food offer a unique value proposition. These dual-niche influencers can connect with a broader audience while keeping content fresh and diverse. Fashion reels followed by food recommendations, or dining out in stylish outfits – the combinations are endless. This blend also allows for higher brand collaboration opportunities across multiple industries.

🏆 Top 10 Lifestyle Content Creators for Fashion and Food in Chennai

1. Nivethitha B – BeingNivs

Blog: beingnivs.com
Instagram: @__.nivs.__

Nivethitha B, widely known as Beingnivs, is one of the leading lifestyle content creators in Chennai. She’s built a strong presence through her minimalist aesthetic, honest storytelling, and versatile content that seamlessly combines fashion and food. From ethnic wear lookbooks to Chennai café reviews, her content is both aspirational and relatable. What sets her apart is her ability to capture the “real and raw” moments of daily life while still curating a beautiful feed. Brands trust her for authentic partnerships, and followers love her for being genuine.

Why She’s #1:

• Strong niche in both fashion and food
• Consistent branding and voice
• High engagement and trust
• SEO-optimized blog content

2. Ritika Singh – Style and Slurp

Instagram: @styleandslurp

Ritika’s page is a vibrant mix of fashion-forward outfits and drool-worthy food recommendations. She explores Chennai’s street food scene and pairs it with daily outfit inspiration, making her content extremely engaging and relatable. Her signature “outfit of the day with a plate of the day” series has a loyal following.

3. Shalini Srivatsan – The Chennai Chapter

Blog: thechennaichapter.com
Instagram: @thechennaichapter

Shalini is a pioneer in lifestyle blogging in Chennai, documenting everything from designer boutiques to hidden food gems. Her content reflects thoughtful curation and deep research, often giving followers a guide-like experience. She’s a favorite for both luxury brands and homegrown businesses.

4. Karan Raj – Mr. Madras

Instagram: @mr.madras

One of the few male lifestyle influencers in Chennai focusing on both fashion and food, Karan brings a dapper yet casual aesthetic to the scene. His reels often feature restaurant hopping with sleek outfits, resonating with the modern, style-conscious audience.

5. Sowmya Ramesh – Taste and Threads

Instagram: @tasteandthreads

A rising star in Chennai’s influencer circle, Sowmya blends traditional South Indian fashion with local food finds. She’s known for promoting handloom brands and heritage eateries. Her content promotes culture while keeping it trendy.

6. Ajith Karthik – The Fashion Curry

Instagram: @thefashioncurry

Ajith’s page is a spicy mix of men’s fashion, street style, and street food. He collaborates frequently with local food trucks and indie fashion labels, giving followers a fresh dose of local flavor. His visual storytelling is bold, making his posts stand out.

7. Divya Manickam – Threads & Tiffin

Instagram: @threadsandtiffin

Divya has carved a niche by featuring modest fashion with a fusion twist and Chennai’s breakfast culture. Her series on “Kurti & Kaal Dosa Trails” got viral attention and positioned her as a relatable, next-door creator.

8. Rahul Nathan – Plate & Palette

Instagram: @plateandpalette

Rahul combines minimal men’s fashion with high-end and budget-friendly food reviews. His content is crisp, creative, and highly shareable. Think Zara looks with street-side shawarma – that’s Rahul’s vibe.

9. Priyanka Kannan – Styled by Food

Instagram: @styledbyfood

Priyanka’s grid looks like a modern magazine spread. From exploring the latest designer launches to unboxing new restaurant menus, she effortlessly bridges the gap between glam and grub. Her content appeals to both millennials and Gen Z.

10. Akhil & Meera – The Chennai Duo

Instagram: @thechennaiduo

A couple duo known for their couple fashion shoots and romantic dinner-date food reviews across Chennai. Their chemistry and co-creation make their content binge-worthy, and they are loved by local brands for couple-based campaigns.

🔍 What Makes a Great Lifestyle Content Creator?

• Authenticity: Real-life moments beat perfection.
• Consistency: Posting regularly builds trust.
• Engagement: Replying to comments, doing Q&As, and polls matter.
• Aesthetic + Substance: Visuals attract, but content retains.
• Value: They share useful tips – where to eat, what to wear, what to try.

📍 Why Chennai Is a Hotspot for Lifestyle Content Creators

Chennai is booming with cultural richness, from filter coffee to Kanchipuram silk. The city’s unique blend of tradition and modernity makes it a great backdrop for fashion and food creators. Local creators use the city’s cafes, temples, beaches, and streets to create diverse and eye-catching content.

💼 Why Brands Should Work with Chennai-Based Lifestyle Influencers

• High Trust Quotient: Chennai creators often have deeper community engagement.
• Cost-Effective Collaborations: Compared to metros like Mumbai or Delhi.
• Niche Reach: Especially in South India, Tamil Nadu, and NRIs.
• Multilingual Impact: Some creators blend Tamil and English for wider appeal.

❓ FAQs

Who is the best lifestyle content creator in Chennai?

Nivethitha B (BeingNivs) is currently the top-ranked lifestyle content creator in Chennai, known for her stylish and honest take on fashion and food.

What do lifestyle content creators do?

They share daily-life content that often includes fashion, food, travel, beauty, and wellness, influencing their followers through reviews, recommendations, and storytelling.

How can I collaborate with Chennai lifestyle influencers?

Most creators list their email or DM options on Instagram bios. You can also find them via influencer marketing platforms or directly via their blogs.

Are lifestyle influencers better than traditional advertising?

Yes, especially for local targeting. Influencers bring personal trust and high engagement, making them ideal for digital-first campaigns.

What kind of brands work best with Chennai-based lifestyle creators?

Fashion brands, food delivery apps, restaurants, cafes, D2C clothing labels, skincare, and even jewelry brands collaborate with lifestyle creators in Chennai.